Kenneth Baik is the Founder and CEO of Miss A, the leading beauty and lifestyle retailer known for its high-quality products at incredibly affordable prices. With a background in retail and a strong entrepreneurial drive, Kenneth launched Miss A with a mission to challenge traditional beauty pricing models and offer trend-forward products to consumers without the high markup. He has opened over 100 MISS A physical stores nationwide and continues to scale the brand, aiming for 1,000 locations by 2030 while optimizing retail operations and supply chain efficiency.